The dating web site industry is an extremely competitive one with hundreds of sites fighting over the world’s singles population.
Photos are the principal asset of any dating site. Photos attract new subscribers. The better your photos look, the more new subscribers you will attract. Photos also have the enormous benefit of humanizing the site to create a more “real” and appealing environment. Unfortunately, in most cases the photos being uploaded by members have an opposite effect. The photos are inconsistent – are of different sizes, quality and resolution. They are often so sub-standard that the impression new visitors get is one of a cheap and cheesy environment. That’s why AmericanSingles.com and Yahoo Personals among others spend thousands of dollars on making sure their members’ main photos are as consistent in size and resolution as possible. Why? Curb appeal is one of a dating sites most valuable qualities.
Most dating sites that crop photos use some variation of a manual cropping process that may be semi-automated but usually involves some human intervention to make work.
Any manual process that requires human intervention is by default expensive and time consuming. And as your member base size grows, it gets more so. Once you reach profitability, you may be cropping thousands of photos per day. That is, if you care about what your site looks like to new members.
Manual cropping takes time…
Members who are eager to get started on your dating site often have to wait hours or days to get their photos cropped and approved.
Making your customers wait for their photos to be approved can cause problems too:
- The member may get frustrated and lose interest
- The member could be ignored by other members because of the missing photo
- Members may not understand why their photo is unavailable and consume your customer support resources asking about that. Sound familiar?
Your goal should be a minimal approval time.
Manual cropping could get really expensive… Many dating sites use off-shore resources to reduce the cost of cropping. A reasonable solution yet, dealing with off-shore resources is many time complicated, difficult and has its own problems such as communication. Also, this doesn’t solve the time problem.
As the leading provider of online dating photo services we understand the importance of photos and we know the pain (financial and otherwise) that surrounds the photo cropping problem.
We’ve created the perfect, painless solution to this problem — an automated tool that will crop photos as soon as they are uploaded by your member — quickly, effortlessly and without human intervention. For pennies on the dollar, you can now turn those sub-standard snapshots that degrade the overall appeal of your site into attractive, consistently-sized headshots.
How it works:
Our tool is easy to integrate with your site and implement.
- Installation: Depending on your needs and system configuration, you can either install our software on your server (local install) or use the software on our server (remote install).(tell me more)
- Integration: Integration is dirt simple. You’ll simply call the cropping function from your program code wherever and whenever you’d like the cropping function to be performed (tell me more)
We suggest that our technical team engage with yours when the CroppingTool is installed. Using remote access to your server with the appropriate privileges, our programmers can streamline the installation process of the tool itself and work dynamically with your team to integrate the cropping functionality into your application. An appropriate test environment will be established and the installation thoroughly tested with in your system environment prior to going live. We provide ongoing 24 x 7 support though the life of your CroppingTool license.
Programming languages we support:
All programming languages are supported (ASP / VB6 / VBS, .NET, PHP among others).
You determine the size of the cropped area. Most dating sites currently crop at around 100 pixels wide and 100 pixels high (give or take). This is an adjustable parameter you can control.